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Objectives

• Turn marketing spend into subscriptions. Measure the share of new traffic that reaches the paywall and converts.

• Build a repeat-visit habit. Three episodes a week plus voting should bring users back several days a week.

• Own a music catalogue. Original songs become a library the platform keeps.

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My Role

I led the design for the voting and membership experience, from research to launch, working with Product, Engineering, Data and Marketing.

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Problem Identification

The brief was \"add voting\", but voting alone doesn't create growth. The real problems were:

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Research and Insights

I interviewed 12 viewers, reviewed fan-voting apps and reality shows, and studied in-app viewing and upgrade data.

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What we learned

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User Flow

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\n\n![Image](/uploads/case-studies/alright-app/img-1792341524646-971.webp)\n\n
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Daily vote

Habits need a daily trigger, so fans can come back every day and vote for their favourite mentor, helping make them mentor of the week. A single vote card on the show page lets them pick a mentor and confirm in two taps, then shows a clear success message and a reminder for tomorrow. A vote history lets users track how many votes they have made and whom they voted for on which day.

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\n\n![Image](/uploads/case-studies/alright-app/img-1792341524646-119.webp)\n\n
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Leaderboard

Fans need proof their votes count, and a weekly race against other voters gives them a reason to come back all week. The leaderboard opens with a carousel of this week's prizes and a countdown timer to the result announcement. Below it, the user sees their total votes this week and their rank, followed by a ranked list of other voters with their rank and total votes.

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\n\n![Image](/uploads/case-studies/alright-app/img-1792341524647-634.webp)\n\n
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Prizes and rewards

Prizes keep motivation high, and seeing past winners proves the rewards are real. The screen shows the weekly prize and reward, the total number of winners for the week, and a list of previous winners.

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\n\n![Image](/uploads/case-studies/alright-app/img-1792341524648-961.webp)\n\n
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 Validation & Iteration

To check the design, I put a clickable prototype in front of around 10 users and asked them to do what real fans would do: vote for a favourite mentor, find their rank and the weekly prize, and explain in their own words what the upgrade gives them. I watched how quickly they could vote, whether they understood the offer, and where they hesitated or dropped off. After fixing those problems, we released it

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What changed after testing

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 Impact & Outcome

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20%

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Trial to paid

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82%

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Viewers returning daily

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92%

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Paywall conversion from the gate

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Reflection & Learning

Next time: test multiplier pricing earlier and track leaderboard engagement from day one.

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